HISTORY OF THE BRAND - Sherwood

SHER-WOOD team members know hockey. They are on a journey to becoming the most respected trading partner, innovative marketer and valuable brand in the industry.

They serve hockey players and fans worldwide by manufacturing and distributing hockey gear and hockey licensed products.

NHL stars like Martin Brodeur, Bobby Ryan, Tomas Plekanec and scores of others rely on their products to deliver peak performance at the highest levels of competition. Retail partners, independent stores and distributors around the globe choose SHER-WOOD products to meet the needs of recreational, competitive and pro players.

For over 60 years the SHER-WOOD brand has enabled hockey players at all levels to truly feel their edge by integrating into its design and production, the genuine attributes that deliver dependable performance with extraordinary feel.

The National Hockey League, American Hockey League and the 2010 Vancouver Olympic Games rely on SHER-WOOD as supplier of choice for their official game puck. Hockey fans young and old rely on our offerings, produced under licences with the NHL, NHLPA, TEAM CANADA, MB30 and other organizations to capture memories and celebrate success.

The SHER-WOOD team of more than 100 members, headquartered in Sherbrooke, Quebec, share your passion to celebrate perhaps the world's greatest sport.

In pursuit of their goals their team shall think like customers and act as owners. Their decisions are guided by four core values: Do What's Right, Learn More, Be Proactive and Communicate Openly.

HISTORY OF BRANDS

Action Racing	Adidas	Antigua	Bleacher Creatures	Bulletin
Burrda	Calhoun	CCM	College Concepts	Concepts Sport
Copa	Coveroo	Cufflinks Inc	Dekographics	Diadora
Erima	Errea	Fanatics Branded	Fila	Football Culture
For Bare Feet	Forever Collectibles	Franklin	Fruit of the Loom	G-III
Hands High	Hummel	Chase Authentics	Icons	Imports Dragon
InGlasCo	JAKO	JF Sports Canada	JH Design	Joma
Jordan	Junk Food	Kappa	Le Coq Sportif	Levelwear
Little Earth	LogoArt	Lotto	Macron	Majestic
McArthur	Mitchell & Ness	Mounted Memories	Mustang	NBA
New Balance	New Era	NHL	Nike	Northwest
Old Time Hockey	Outerstuff	OYO Sports	Pangea	Panini
Photo File	Pro Line	Puma	Red Jacket	Reebok
Retake	Rico	Riddell	Score Draw	Sherwood
Siskiyou	Skootz	SoccerStarz	Society43	Spalding
Spawn	SportingID	Sportiqe	Sports Coverage	Stance
Steiner Sports	Tervis	The Hockey News	Three60 Gear	Trends International
Uhlsport	Ultimate Sports Kit	Umbro	Under Armour	UNK
Upper Deck	Vineyard Vines	VOmax	Warrior	WinCraft
Zephyr	'47 Brand	5th & Ocean